Teens: The Fastest Growing Smartphone Market
According to the study, young adults between the ages of 25 and 34 make up 74 percent of the smartphone market. Yet, through interviews of some 20,000 mobile users in July, the group found that teenagers between 13 and 17 are becoming smartphone owners at a much quicker rate than young adults.
Based on Nielsen’s data, 58 percent of teenagers are now smartphone netizens. This is a jump from 36 percent a year ago. Ownership is still most prevalent in the 25 to 34 age group, jumping to 74 percent ownership from 59 percent one year ago.
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