Trends

Recently I have been doing a fair bit of reading about teenage self-esteem and resilience for a book I am writing.  Working through the material I have been struck by how many modern [...]

With smartphones rapidly becoming the most common mobile device throughout countries like Australia, UK, and the USA, an increasing number of teenagers have access to the internet via their [...]

It appears that teenagers are getting wiser about how they conduct themselves on online. While the risks are just a prevalent as ever, a majority of teens seem to be making wise choices. However [...]

Ever wish you could grab snap shot into the collective mind of a generation.  Well for those of us down under we get a chance each year to have a pretty good look. Every year in Australia a [...]

What do today’s teenagers think about the big questions of life? In a consumer society like ours, is there a danger teens consider life to be about the acquisition of stuff?  Are they too busy [...]

Is this the beginning of the next big switch or just one of many ebbs and flows to come? In the last couple of months the internet has been awash with reports of Facebook fatigue.  Despite [...]

Ever wondered how growing up in a branded culture effects the way a person views the world?  Have you noticed a differences between the way you respond and identify with brands and products and [...]

Justin Bieber.  If you have never heard of him then you are obviously not a tween and not spending a lot of time with tweens or teenagers. Justin Bieber is the current pop sensation of the “fans [...]

According to a recent international survey 74% of teenage males stated they enjoyed shopping.  Before you start thinking the survey is flawed it also found 92% of teenage girls like clothes [...]