Teens Preffer YouTube to Listen to Tunes

iTunes? Old news. Radio? Ancient history. Buying a new CD? Maybe every now and then.

But the most popular way today’s teens discover music is through clicking around on YouTube.

That’s the finding of a new study by media research firm Nielsen. Its Music 360 report set out to learn how music is found, purchased and consumed.

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Chris

Chris Hudson is an Australian Youth Specialist, Parent Coach, and Educator dedicated to helping adults build authentic relationships with teenagers. With over 25 years of experience, he shares insights on navigating the dynamic world of adolescence through his platform, Understanding Teenagers. When not coaching or speaking, Chris enjoys family adventures on the South Coast of NSW and playing very average tennis. He does not enjoy always losing when playing Nintendo with his kids.